Release date : September 2018

 

Art Direction

Dongho Kim

Yunyoung Lee

 

Fincap Law (Brand Design)

Copyright © 2018 Fincap Law LLP. All rights reserved.

 

 

FINCAP LAW LLP -
BRAND IDENTITY
DESIGN

 

 

PLUS (+) FINCAP LAW
IS THE FUTURE

 

Level 3, 40 Bank Street, London, E14 5NR,
The United Kingdom
+44 (0) 203 865 1787

 

Copyright © 2018 Fincap Law LLP.
All rights reserved

FINCAP LAW IS
THE FUTURE


As the business environment radically
changes, law firms must evolve to keep

pace with their clients’ demands

 

The numbers of financial market firms are increasing and
becoming more competitive all over the world. Many financial
companies try to find out how to differentiate between others
within this field. Even though Fincap law has a lot of specialties
and professional services, it doesn’t have a proper visual
identity system.

This design is to present a new and its own unique brand
image of Fincap law as a firm which provides efficient and
high-quality legal services to clients in the financial sector
through the use of market-leading technology. In addition, it
makes the brand clear and easy to recognize and communicate
with Fincap law’s clients at various marketing points.

Fincap Law LLP is a law firm which uses automation to
create value for its clients.
Finance + Capital markets + Law = Fincap Law LLP

FINCAP LAW

LLP

Brand Core
Values

1
Legal
Protection

2
Continuous
Improvement

3
Communication
Points

Brand Design
Principle

1
Modern
(Professional)

2
Simple
(Clear)

3
Aesthetic
(Sophisticated)

4
Unique
(Different)

Brand Logo

Design

Brand Graphic

Elements

FRAME

Legal Protection

PLUS

Improvement

LATTICE NODES

Communication points

Expandable

Graphic System

Brand Colour

Brand Typeface

Brand Pattern

Bran Pictogram